Google Marketing Blog
I increase online revenue for managers
and marketers of transactional websites.
Learn how I do it with Google Marketing.
Latest Posts
This is what your customers look like when they are transacting online
Average order size is extremely important for ecommerce advertising
Average order size is extremely important for ecommerce advertising
Right now you have people who have never heard of you, people who know you but are not in market and people who are wanting to buy today
Right now you have people who have never heard of you, people who know you but are not in market and people who are wanting to buy today
Be very careful with Smart Shopping campaigns
Be very careful with Smart Shopping campaigns
Google Ads is typically used as a sales capture channel rather than a demand generation channel
Google Ads is typically used as a sales capture channel rather than a demand generation channel
When testing how inventory performs in Google Shopping you really need to give each item or product group a chance to get enough clicks
Featured Posts
5 Reasons Why Google Display Is My #1 Content Distribution Strategy [Updated July 2020]
The problem with "traditional" ways of getting traffic to a blog... I've been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of creating content and then having to spend even more time on distributing it....
read more
Why Google Might Say Your Advertising is Costing You 37% More
You might not realise this, but when Google Analytics or Google Ads says which marketing source led to a successful sale, it as actually an estimate, never 100% true. And if you choose different settings between the two you might get completely different numbers from...
read more
I Found Out Today That the Way I Manage My Agency is Unusual
Today I was enjoying my usual habit / hobby of listening to a business audio book, today's pick being Hacking Marketing by Scott Brinker. As soon as I heard the introductory chapter I knew it would be a book that I liked. But as the book went on I became really...
read more
How To Increase Search Impression Share on Google Ads (Without Going Broke)
In Google Ads, Impression Share is the percentage of users who saw your ad relative to the number of users who were eligible to see your ad. By 'Eligible', essentially you need to have a bid that is within a competitive range, you need to be not excluding that user...
read more
How to Remove Slashes From The End of your URLs in Google Analytics
ECommerce analytics requires accuracy in order to make good use of the mountainload of data you have coming to you every day. You need to understand precisely what is happening on your site. And this really requires you to be on the ball, as just an errant character...
read more
Using Google Analytics Filters to Rid Yourself of Rage-Inducing Referral Spam
Once upon a time, spam was just a particularly horrible type of tinned meat. Nowadays, when we hear the word spam, we instantly associate it with unwanted emails, and all kinds of other nonsense generally wasting our time. Spam is everywhere, and unfortunately the...
read more