The problem with running search ads for a very general market is that text Search results are often clicked on for the purpose of comparison shopping, and general keywords are usually much more expensive... If you sell bags for example, and you run a search ad under...

Some marketers presume that once someone has become a customer, they should no longer receive your paid advertising because you can now reach them for free via email. This could not be further from the truth. First of all, a lot of people are not reading promotional...

You might not realise it, but if you advertise a product with better profit margins you can make a huge impact on your profit from advertising. The reason being, if you advertise a product with small margins, the advertising cost will take up all of the profit margin,...

Display remarketing is probably even better than email these days. If you sell through email, you may have discovered to your frustration that email subscribers, open rates and click-throughs have dropped off a cliff lately. We all have so many emails, it is natural...

Essentially you set this campaign up just like any other Search or Shopping campaign, but you set your campaign to “Target” your remarketing audience. Set up a long term remarketing audience for this; for example up to 540 days! (You will need at least 1000 people in...

To exclude a page from a Dynamic Search Campaign, you can specify individual excluded pages, or you can use a rule. So for example, if you have a blog and all of your blog posts have /blog/ in the URL then you can create a rule that says any URL containing “blog” will...

Imagine you were having a conversation with someone and every time you talked about one thing they talked about something else! You would feel like they did not care about the conversation and you would leave. So it is with Search ads. A searcher initiates a...

One of the hot strategies in today’s digital marketplace is “sales funnels”. This is a trendy way to describe a process of moving someone from a casual interest in your products or services, to becoming a customer, to becoming a big ticket or repeat customer. As long...

Maybe it’s just me, but I am so exhausted from all the email these days that I just unsubscribe from almost everything, or filter them away to a promotions folder. I’d much, much, much rather receive a targeted ad over an email. I am sure there are others out there...

Maybe you never thought of Display advertising for this purpose, but did you know that anything you send via email can be sent via display? Take advantage of long-term remarketing lists to reach out to people who know you and love you but who hate wading through...