I find that remarketing campaigns typically outperform almost every other campaign type, but the catch is that if you want to grow, you need to continually add to the remarketing list as not everyone on your list wants to buy right now. You can’t rely on remarketing...

Yes, organic search is great because it is free. BUT, if you have any competitors at all you’ll find that Paid Google ads will typically get the greater click share and dominance in the Google SERP (Search Engine Results Page). Ads come before the free listings, you...

A lot of brands feel they need to reinvent themselves and go for flashy “creative” ads. That may be true on social media platforms like Facebook and Instagram, but to be honest Google Ads is a much more pragmatic channel. The images on the Google Display Network will...

Google Ads has a campaign setting called Frequency management and the default is “Let Google Ads optimize how often your ads show (recommended)”. This setting is OK for a short-term campaign, but over the long-term or with a small list it can be really annoying....

Pretty much anything you can think of sending to a customer as an email, you can also send it as a Display Remarketing campaign. It’s a great way to turn a once-off customer into a long-term fan. You’ll see a lot more free (organic) traffic purchasing from you once...

If you’ve ever bought anything from Amazon you’d know they send you some pretty nifty post-sale emails encouraging you to buy other things they think you will like. With as much data as they have, they’re usually pretty accurate about what we do and don’t want! The...

The trick here is not to remarket to “everyone” who has ever been to your website. Some of those people didn’t show any interest and left as soon as they reached your site. Those people are poor prospects to remarket to. There are three important aspects to keep in...

I know I have mentioned this before, but honestly don’t worry about how your price looks compared to overseas vendors when you sell on a price visible platform like Google Shopping. Since almost everyone has been burnt by purchasing shoddy products that did not meet...

Identifying the most profitable words to target can be a bit tricky. Specific words can show up as part of different phrases and then they become separated in your Search terms report. What we do is use an automated system to break every search term up into individual...

This point is especially important if you compete with lower-priced imports from overseas, or if your product can be purchased at a lower price from an Amazon vendor overseas. Both of these competitors can easily displace your sale if a person is location-agnostic,...