Google Marketing Blog
I increase online revenue for managers
and marketers of transactional websites.
Learn how I do it with Google Marketing.
Featured Posts
5 Reasons Why Google Display Is My #1 Content Distribution Strategy
The problem with "traditional" ways of getting traffic to a blog... I've been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of creating content and then having to spend even more time on distributing it....
read more
Using Google Tag Manager to Track The Value of Checkboxes
Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final submission passed the values from the check boxes along with...
read more
How to switch your website over to Google Tag Manager (without losing any data)
Summary: Step-by-step instructions for how to switch your website over to Google Tag Manager without losing any of your existing Google Analytics data. Using Google Tag Manager to manage your Google Analytics and other tags is great - once you...
read more
Why Google Might Say Your Advertising is Costing You 37% More
You might not realise this, but when Google Analytics or Google Ads says which marketing source led to a successful sale, it as actually an estimate, never 100% true. And if you choose different settings between the two you might get completely different numbers from...
read more
I Found Out Today That the Way I Manage My Agency is Unusual
Today I was enjoying my usual habit / hobby of listening to a business audio book, today's pick being Hacking Marketing by Scott Brinker. As soon as I heard the introductory chapter I knew it would be a book that I liked. But as the book went on I became really...
read more
How To Increase Search Impression Share on Google Ads (Without Going Broke)
In Google Ads, Impression Share is the percentage of users who saw your ad relative to the number of users who were eligible to see your ad. By 'Eligible', essentially you need to have a bid that is within a competitive range, you need to be not excluding that user...
read more
Three Causes of the “Still Running” Issue in Google Tag Manager
I ran into a pesky problem today in Google Tag Manager, where some tags were listed as 'Still Running' when viewed in the Google Tag Manager preview pane. One 'Still Running' tag prevents other tags from firing if they are triggered at the same time and haven't run...
read more
How to Remove Slashes From The End of your URLs in Google Analytics
ECommerce analytics requires accuracy in order to make good use of the mountainload of data you have coming to you every day. You need to understand precisely what is happening on your site. And this really requires you to be on the ball, as just an errant character...
read more
Using Google Analytics Filters to Rid Yourself of Rage-Inducing Referral Spam
Once upon a time, spam was just a particularly horrible type of tinned meat. Nowadays, when we hear the word spam, we instantly associate it with unwanted emails, and all kinds of other nonsense generally wasting our time. Spam is everywhere, and unfortunately the...
read more
Use Google Analytics to find your best Pinterest pins
This is a step-by-step Google Analytics tutorial that you can use to find the Pinterest pins that are driving traffic to your website. Follow along with me and soon you'll know which pins are driving all your traffic and who is pinning them....
read moreLatest Posts
How To Find Out What Changes Were Made in Your Google Ads [video]
Hi its Petra here! Today, I'm going to show you how to find where your changes have been made in Google Ads. This "Change History" feature definitely comes in handy, especially if you are changing from one agency to another or when you've got more than one person...
read more
This Week on The Freelancers Show
TFS 373: Remote Work with William Gant June 30th Will Gant, author of Remote Work joins the panel to talk about working from home and working outside of the client's office. He and the panel share their experience with working through the challenges, benefits, and...
read more
5 Reasons Why Google Display Is My #1 Content Distribution Strategy
The problem with "traditional" ways of getting traffic to a blog... I've been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of creating content and then having to spend even more time on distributing it....
read more
The Pros and Cons of Hiring Remote Help
I've become a regular panelist on a podcast called The Freelancer Show. Its been running for several hundred episodes now and helps small business owners to navigate the waters of freelancing. In this week's episode I was the guest speaker and we discussed the pros...
read more
Using Google Tag Manager to Track The Value of Checkboxes
Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final submission passed the values from the check boxes along with...
read more
What is the Difference Between a User and a New User in Google Analytics?
I was working with a client today who was a bit perplexed. Our Google Data Studio report providing the results of our Google Tag Manager tracking for an insurance comparison form was showing 27% more users than their CRM collected for the same date range. At first...
read more
How to Get a Disapproved Ad Manually Reviewed by Google
No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here's a disapproval I got for one of my own ads this week: And here is the ad that was...
read more
Why I’ve Changed My Mind About Google’s Responsive Display Ads
It's not that I didn't like Responsive Display Ads (in fact, I use them a lot). It's just that I thought that given the choice, it would be better to have professionally designed banner ads created in popular sizes, rather than use Responsive Display Ads. Responsive...
read more
How To Create a Google Ads Conversion in Google Tag Manager [Video]
Hey there! Today I'm going to show you how to get some conversion tracking into Google Ads, by passing it over from Google Tag Manager. Here's a super-quick video on the topic. Some of the things I said might need a little more explanation if you're new to this. So...
read more
How to track how much revenue you’re earning from Google Ads [video]
Here's a quick tip with regards to tracking conversions in Google ads so that you can attribute actual revenue to your ads. You'll definitely want to make sure that your ads are earning you money, and tracking conversions is how you do it. Step 1. Write down all the...
read more