Google Marketing Blog
I increase online revenue for managers
and marketers of transactional websites.
Learn how I do it with Google Marketing.
Latest Posts
Narrowing your targeting by suburb or city can be super profitable if you do it well
Google Ads Location-Based Targeting Works Even if You Sell to the Whole Country!
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Don’t worry if your prices are higher as long as your products are unique
Did you know that Google Ads normally chooses which products to show based on revenue, but doesn’t consider your profit?
Did you know that Google Ads normally chooses which products to show based on revenue, but doesn’t consider your profit?
How to Make a High ROI From Google Shopping?
How to Make a High ROI From Google Ads?
Bigger Profit Margins
This Week on The Freelancers Show
TFS 388: Creating Proposals That Actually Work December 22nd Petra describes some of the failings she used to have with her proposals and how she turned it all around. Petra now uses several savvy sales techniques in her proposals, but you wouldn’t know because the...
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New Product! Interactive Google Marketing Checklists
Hi guys, Petra Manos here with a quick story for you. I wanted to share with you this story so you can understand the reason I created these checklists [see offer below] and why I am sharing them with you. When I first started The Quantified Web, I offered analytics...
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5 Reasons Why Google Display Is My #1 Content Distribution Strategy [Updated July 2020]
The problem with "traditional" ways of getting traffic to a blog... I've been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of creating content and then having to spend even more time on distributing it....
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Using Google Tag Manager to Track The Value of Checkboxes
Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final submission passed the values from the check boxes along with...
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How to switch your website over to Google Tag Manager (without losing any data)
Summary: Step-by-step instructions for how to switch your website over to Google Tag Manager without losing any of your existing Google Analytics data. Using Google Tag Manager to manage your Google Analytics and other tags is great - once you...
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Why Google Might Say Your Advertising is Costing You 37% More
You might not realise this, but when Google Analytics or Google Ads says which marketing source led to a successful sale, it as actually an estimate, never 100% true. And if you choose different settings between the two you might get completely different numbers from...
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I Found Out Today That the Way I Manage My Agency is Unusual
Today I was enjoying my usual habit / hobby of listening to a business audio book, today's pick being Hacking Marketing by Scott Brinker. As soon as I heard the introductory chapter I knew it would be a book that I liked. But as the book went on I became really...
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How To Increase Search Impression Share on Google Ads (Without Going Broke)
In Google Ads, Impression Share is the percentage of users who saw your ad relative to the number of users who were eligible to see your ad. By 'Eligible', essentially you need to have a bid that is within a competitive range, you need to be not excluding that user...
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Three Causes of the “Still Running” Issue in Google Tag Manager
I ran into a pesky problem today in Google Tag Manager, where some tags were listed as 'Still Running' when viewed in the Google Tag Manager preview pane. One 'Still Running' tag prevents other tags from firing if they are triggered at the same time and haven't run...
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How to Remove Slashes From The End of your URLs in Google Analytics
ECommerce analytics requires accuracy in order to make good use of the mountainload of data you have coming to you every day. You need to understand precisely what is happening on your site. And this really requires you to be on the ball, as just an errant character...
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Using Google Analytics Filters to Rid Yourself of Rage-Inducing Referral Spam
Once upon a time, spam was just a particularly horrible type of tinned meat. Nowadays, when we hear the word spam, we instantly associate it with unwanted emails, and all kinds of other nonsense generally wasting our time. Spam is everywhere, and unfortunately the...
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Use Google Analytics to find your best Pinterest pins
This is a step-by-step Google Analytics tutorial that you can use to find the Pinterest pins that are driving traffic to your website. Follow along with me and soon you'll know which pins are driving all your traffic and who is pinning them....
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