0405123696 petra@web-data-analytics.com

Why did my Google Ads ad get disapproved?

Google implements advertising policies on many different topics such as alcohol, copyrighted content, gambling, dangerous goods and services, counterfeit goods, misleading content, health in advertising and many other things which differ between countries. One of the...

Are SEM and Google Ads the same thing?

SEM stands for Search Engine Marketing. SEM includes SERM (Search Engine Reputation Management) SEO (Search Engine Optimisation) and PPC Advertising (Pay-Per-Click Advertising including ads on Google Ads, Yahoo and Bing). Google Ads is just one component of SEM, and...

Does Google Ads work for new products?

Google Ads is one of the best platforms to promote products, irrespective of whether they’re common products, new products or even in a new product category. If you are selling a new product, people might not be searching for that product by name, but Google Ads will...

What are the best Google Ads blogs?

<SHAMELESS PLUG> You can read and subscribe to my blog at https://www.petramanos.com/blog/ ! </PLUG 😘> And here are some of my picks: PPC Hero https://www.ppchero.com/ – a blog with a serious passion for all things pay per click run by Hanapin...

What is a Quality Score in Google Ads?

Quality Score is Google’s estimate of the quality of your ads, keywords, and landing pages. It is reported on a 1-10 scale and is calculated based on expected click-through rate (CTR), ad relevance compared to the keywords being chosen, and the landing page...

What is an “Automated Extension” in Google Ads?

Ad extensions are ad formats that show additional information, “extending” your text ads. They can be added manually or automated. With automated extensions, Google Ads creates and displays the extension when it predicts it can help improve your ad’s performance. You...

This Week on The Freelancers Show

TFS 361: Moving in and out of Freelancing with Will Bunker Apr 7th 2020 This week’s guest of The Freelancers’ Show, Will Bunker has had a long career in programming and has moved several times between freelancing and full time work. We discuss how he finds...

What is conversion tracking in Google Ads?

First let’s define a conversion. A conversion is an action that’s counted when someone interacts with your advertising or your website in a way that provides value to your business. Typically your business has major conversions such as transactions or leads,...

How do I edit my phone number in Google Ads?

If you run phone call ads in Google Ads, you can let people call you without ever needing to go to your website to find your number. This tends to boost the number of phone calls you get. It’s important to keep your phone number up to date for these ads! To edit your...

What is Google Ads “attribution”?

Attribution is the act of assigning credit for your business outcomes to the marketing that led to those outcomes. So for example, if you run several ads and one of them leads to a transaction on your website, your Google Ads attribution will help you to find out...

What makes a good Google Search Ad campaign?

Make sure that you create ad groups that are targeted to a set of related keywords. Ad groups help you to write ads around related keywords that identify your prospects’ search intent and awareness. Your keywords should be tightly themed within the groups, and your ad...

How are you charged for Google Ads?

Google Ads is a “pay-per-click” advertising program, meaning you only pay for the clicks your ads receive. For Google Search and Shopping ads, CPC or Cost Per Click is charged based on every click your ad gets. The price you pay for each click depends on the bidding...