by Petra Manos | Agency & Case Studies
570 total views TFS 373: Remote Work with William Gant June 30th Will Gant, author of Remote Work joins the panel to talk about working from home and working outside of the client’s office. He and the panel share their experience with working through...
by Petra Manos | Agency & Case Studies, Google Ads, Popular, Putting it All Together
1,005 total views, 3 views today The problem with “traditional” ways of getting traffic to a blog… I’ve been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of...
by Petra Manos | Agency & Case Studies
342 total views I’ve become a regular panelist on a podcast called The Freelancer Show. Its been running for several hundred episodes now and helps small business owners to navigate the waters of freelancing. In this week’s episode I was the...
by Petra Manos | Google Tag Manager, Popular, Putting it All Together
1,158 total views, 3 views today Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final...
by Petra Manos | Google Analytics
342 total views I was working with a client today who was a bit perplexed. Our Google Data Studio report providing the results of our Google Tag Manager tracking for an insurance comparison form was showing 27% more users than their CRM collected for the...
by Petra Manos | Agency & Case Studies, Google Ads
330 total views No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here’s a disapproval I got for one of my own ads this week: And...
by Petra Manos | Agency & Case Studies, Google Ads
312 total views It’s not that I didn’t like Responsive Display Ads (in fact, I use them a lot). It’s just that I thought that given the choice, it would be better to have professionally designed banner ads created in popular sizes, rather...
by Petra Manos | Google Ads, Google Tag Manager, Video
114 total views Hey there! Today I’m going to show you how to get some conversion tracking into Google Ads, by passing it over from Google Tag Manager. Here’s a super-quick video on the topic. Some of the things I said might need a little more...
by Petra Manos | Google Ads, Video
768 total views, 9 views today Here’s a quick tip with regards to tracking conversions in Google ads so that you can attribute actual revenue to your ads. You’ll definitely want to make sure that your ads are earning you money, and...
by Petra Manos | ECommerce, Google Ads, Video
630 total views A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up as...
by Petra Manos | Google Ads, Tips
927 total views Before I answer that question, let’s quickly de-jargon and explain what an affinity audience is. An affinity audience broadly groups people based on general interests. It somewhat matches media buying audiences for broad media like TV, and...
by Petra Manos | Google Ads, Tips
543 total views Affinity audiences are used to target broad audiences based on topics that users are interested in, but without going to the same level of detail as an in-market audience (which is focused more on researching and shopping activity). You...
by Petra Manos | Google Ads, Tips
1,152 total views, 3 views today This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because...
by Petra Manos | Google Ads, Tips
534 total views Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a...
by Petra Manos | Google Ads, Tips
861 total views Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own clients tend to be B2C, but I...
by Petra Manos | Google Ads, Tips
888 total views, 3 views today Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared to...
by Petra Manos | Google Ads, Tips
837 total views Yes, you can target women or men exclusively. Google’s targeting won’t be perfect in this respect. It attaches its cookie to your browser and will attempt to work out if you’re a man or a woman based on whether you’re signed in, or if you...
by Petra Manos | Google Ads, Tips
852 total views This depends on which Google Network you want to run remarketing ads. Display is the most lenient. For Google Display Network your remarketing audience must include a minimum of 100 cookies (basically users, but it roughly equates to...
by Petra Manos | Google Ads, Tips
885 total views Google lets you choose audiences based on their intent, their interests and their past interactions with your business. The way that this all happens behind the scenes is fascinating, especially when you comprehend the sheer number of...
by Petra Manos | Google Ads, Tips
936 total views There are a myriad of different ways to target people in Google Ads, and I recommend being smart about it so that you get the best results for your budget. “Being smart” could mean targeting very tightly, or alternatively targeting very...
by Petra Manos | Google Ads, Tips
771 total views I love this question because I get super excited about targeting. Great targeting really boosts the results of your digital marketing efforts, and it’s something I spend a lot of time thinking about and researching every day. This might seem...
by Petra Manos | Google Ads, Tips
453 total views If you’re running Google Ads campaigns or trying to improve your website’s organic rankings and you are targeting a specific location it’s worthwhile checking whether your keywords have adequate search volume. You can check the volume of...
by Petra Manos | Google Ads, Tips
963 total views Suggested bid is the price that Google recommends you to bid in the auction for a click. An auction occurs every time a person types that keyword into Google. If you bid this price, you’ll pay this amount per click if a user clicks on your...
by Petra Manos | Google Ads, Tips
747 total views Yes, the search volumes in Keyword Planner are real. These search volume numbers are based on how many searches are performed by users in the geographical region you set in the planner. It is measured by the total number of searches that are...
by Petra Manos | Google Ads, Tips
753 total views It’s super important to choose the right keywords when using Search ads in Google Ads. The keywords typed or spoken into Google give a strong indication of what the user is looking for and whether they could become a paying customer or are...
by Petra Manos | Google Ads, Tips
501 total views Keyword competition indicates how many advertisers are bidding on a particular keyword. You can see in the “Competition” column of Google Ads’ keyword planner whether a competition for a certain keyword is “high”, “medium” or “low”, but it...
by Petra Manos | Google Ads, Tips
546 total views Location extensions encourage people to visit your business in person. Your ads with location extensions will display a link to show your address, a map to your location and the distance to your business. When they click or tap your...
by Petra Manos | Google Ads, Tips
537 total views If Google displays Eligible status it means that your ads are active and showing to people. If it’s Eligible (Learning), it means you’ve recently created or changed a campaign and Google needs time to learn how to serve your bidding...
by Petra Manos | Google Ads, Tips
462 total views Google has a term for this, they call it ‘Double Serving’. It’s listed in their Abusing the ad network policies as an Unfair advantage, so the answer is no. Double serving is when the same business has multiple websites or multiple Google...
by Petra Manos | Google Ads, Tips
459 total views, 3 views today Display campaigns can become expensive if you’re paying for clicks from people who aren’t interested in taking up your offers. These may include: children or others who are clicking by accident, people from...
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