by Petra Manos | Agency & Case Studies
2,088 total views, 6 views today TFS 386: How To Get Corporate Gigs and Scale as a Freelancer with Matthew Mottola November 18th Matthew Mottola, CEO of Venture L and author of The Human Cloud, shares his insights into working as a freelancer as...
by Petra Manos | Agency & Case Studies, Google Ads, Google Analytics, Google Data Studio, Google Tag Manager, Putting it All Together
663 total views, 3 views today Hi guys, Petra Manos here with a quick story for you. I wanted to share with you this story so you can understand the reason I created these checklists [see offer below] and why I am sharing them with you. When I...
by Petra Manos | Agency & Case Studies, Google Ads, Putting it All Together
549 total views Here’s a profitable idea for anyone that sells sized items like shoes or clothing. I mentioned this remarketing strategy in my book, Ecommerce Google Analytics and it doesn’t fail to disappoint! I used it with success on a client...
by Petra Manos | Agency & Case Studies, ECommerce, Google Ads
636 total views A client of mine sells handbags. When I first started working on the account their Return On Ad Spend (ROAS) was so low that they were making a loss from their advertising. Literally they were making $.50 from every dollar they spent on ads,...
by Petra Manos | Agency & Case Studies, Popular
555 total views A bit over a year ago a bloke named Kevin Quinn reached out to me. Kevin had been selling information products online for a few years and felt that his learning curve had been so steep. After all, he’d had to learn how to run ads,...
by Petra Manos | Google Ads
819 total views My three year old daughter (Charlotte) is very good at connecting with people. She‘s been a master at rapport and empathy since she was a baby. One thing she has learned to do is soften the blow every time she gives a criticism. (No idea...
by Petra Manos | Agency & Case Studies, Google Ads
819 total views, 3 views today I was working as a software developer when I decided to quit my job to start a business. I had been creating heat maps to identify threats in cybersecurity data and so I hung up my shingle as an analytics expert,...
by Petra Manos | ECommerce, Google Ads, Google Tag Manager, Putting it All Together
1,356 total views Several of my e-commerce clients have problems with WordPress WooCommerce websites not tracking all of their sales correctly in Google Analytics. This often happens on a WordPress website because there is more than one way to set them up,...
by Petra Manos | Google Ads
783 total views There’s a common misconception that Display (banner) ads are just for “awareness” or “branding”, not for conversions. Nothing could be further than the truth. Of course it depends how you use them. You can use...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Putting it All Together
831 total views The missing bagel… We have a local bagel maker. He makes these amazing rainbow bagels. Last week my daughter got out a bagel and left it out for her breakfast. Later that morning I heard “Mum! I’ve lost my bagel!” We...
by Petra Manos | Agency & Case Studies, Google Ads, Popular, Putting it All Together
2,649 total views The problem with “traditional” ways of getting traffic to a blog… I’ve been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of creating content and then having...
by Petra Manos | Agency & Case Studies
1,227 total views, 3 views today I’ve become a regular panelist on a podcast called The Freelancer Show. Its been running for several hundred episodes now and helps small business owners to navigate the waters of freelancing. In this...
by Petra Manos | Google Tag Manager, Popular, Putting it All Together
4,149 total views Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final submission passed the values...
by Petra Manos | Google Analytics
1,236 total views I was working with a client today who was a bit perplexed. Our Google Data Studio report providing the results of our Google Tag Manager tracking for an insurance comparison form was showing 27% more users than their CRM collected for the...
by Petra Manos | Agency & Case Studies, Google Ads
1,251 total views, 3 views today No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here’s a disapproval I got for one of my own...
by Petra Manos | Agency & Case Studies, Google Ads
1,260 total views It’s not that I didn’t like Responsive Display Ads (in fact, I use them a lot). It’s just that I thought that given the choice, it would be better to have professionally designed banner ads created in popular sizes,...
by Petra Manos | Google Ads, Google Tag Manager, Video
1,032 total views, 3 views today Hey there! Today I’m going to show you how to get some conversion tracking into Google Ads, by passing it over from Google Tag Manager. Here’s a super-quick video on the topic. Some of the things I...
by Petra Manos | Google Ads, Video
1,773 total views Here’s a quick tip with regards to tracking conversions in Google ads so that you can attribute actual revenue to your ads. You’ll definitely want to make sure that your ads are earning you money, and tracking conversions is...
by Petra Manos | ECommerce, Google Ads, Video
1,371 total views A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up...
by Petra Manos | Google Ads, Tips
1,491 total views Before I answer that question, let’s quickly de-jargon and explain what an affinity audience is!An affinity audience broadly groups people based on general interests. It somewhat matches media buying audiences for broad media like TV, and...
by Petra Manos | Google Ads, Tips
966 total views Affinity audiences are used to target people based on topics that they are interested in, but without going to the same level of detail as an in-market audience (which is focused more on what people are researching and shopping for).You...
by Petra Manos | Google Ads, Tips
1,740 total views This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because of Google’s ability to...
by Petra Manos | Google Ads, Tips
1,062 total views Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a...
by Petra Manos | Google Ads, Tips
1,308 total views Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own clients tend to be B2C, but I...
by Petra Manos | Google Ads, Tips
1,314 total views, 3 views today Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared...
by Petra Manos | Google Ads, Tips
1,299 total views, 3 views today Yes, you can target women or men exclusively. Google’s targeting won’t be perfect in this respect. It attaches its cookie to your browser and will attempt to work out if you’re a man or a woman based on whether...
by Petra Manos | Google Ads, Tips
1,311 total views This depends on which Google Network you want to run remarketing ads. Display is the most lenient. For Google Display Network your remarketing audience must include a minimum of 100 cookies (basically users, but it roughly equates to...
by Petra Manos | Google Ads, Tips
1,269 total views Google lets you choose audiences based on their intent, their interests and their past interactions with your business. The way that this all happens behind the scenes is fascinating, especially when you comprehend the sheer number of...
by Petra Manos | Google Ads, Tips
1,581 total views There are a myriad of different ways to target people in Google Ads, and I recommend being smart about it so that you get the best results for your budget. “Being smart” could mean targeting very tightly, or alternatively targeting very...
by Petra Manos | Google Ads, Tips
1,236 total views I love this question because I get super excited about targeting. Great targeting really boosts the results of your digital marketing efforts, and it’s something I spend a lot of time thinking about and researching every day. This might...
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