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Are Google display ads effective?

 1,740 total views This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because of Google’s ability to...

What is remarketing in Google Ads?

 1,062 total views Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a...

Do Google Ads work for B2B marketing?

 1,308 total views Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own clients tend to be B2C, but I...

Can you target Google Ads by location?

 1,314 total views,  3 views today Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared...