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How to Make a High ROI From Google Ads?

 1,227 total views,  18 views today This is the #1 reason why you might have low ROI on your advertising campaigns! Advertising to people who are lower in value is wasteful of your budget and leads to low returns. It’s best to exclude people that...

This Week on The Freelancers Show

 3,357 total views TFS 388: Creating Proposals That Actually Work December 22nd Petra describes some of the failings she used to have with her proposals and how she turned it all around. Petra now uses several savvy sales techniques in her proposals, but you...

Are Google display ads effective?

 2,277 total views This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because of Google’s ability to...

What is remarketing in Google Ads?

 1,482 total views Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a...

Do Google Ads work for B2B marketing?

 1,701 total views,  3 views today Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own...

Can you target Google Ads by location?

 1,749 total views Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared to using SEO. You can...