by Petra Manos | Social Media, Video
327 total views, 6 views...
by Petra Manos | Social Media, Video
222 total views This can make a huge difference. A product with slim margins may make a loss on advertising, so Google needs to be trained to use profit instead of...
by Petra Manos | Google Ads, Video
390 total views, 9 views...
by Petra Manos | Google Ads, Social Media, Video
237 total views, 3 views today This is the #1 reason why you might have low ROI on your advertising campaigns! Advertising to people who are lower in value is wasteful of your budget and leads to low returns. It’s best to exclude people that are...
by Petra Manos | Agency & Case Studies
3,222 total views, 15 views today TFS 388: Creating Proposals That Actually Work December 22nd Petra describes some of the failings she used to have with her proposals and how she turned it all around. Petra now uses several savvy sales...
by Petra Manos | Agency & Case Studies, Google Ads, Putting it All Together
1,095 total views Here’s a profitable idea for anyone that sells sized items like shoes or clothing. I mentioned this remarketing strategy in my book, Ecommerce Google Analytics and it doesn’t fail to disappoint! I used it with success on a...
by Petra Manos | Agency & Case Studies, ECommerce, Google Ads
1,089 total views A client of mine sells handbags. When I first started working on the account their Return On Ad Spend (ROAS) was so low that they were making a loss from their advertising. Literally they were making $.50 from every dollar they spent on...
by Petra Manos | Agency & Case Studies
1,026 total views A bit over a year ago a bloke named Kevin Quinn reached out to me. Kevin had been selling information products online for a few years and felt that his learning curve had been so steep. After all, he’d had to learn how to run ads,...
by Petra Manos | Google Ads
1,482 total views, 6 views today My three year old daughter (Charlotte) is very good at connecting with people. She‘s been a master at rapport and empathy since she was a baby. One thing she has learned to do is soften the blow every time she...
by Petra Manos | Agency & Case Studies, Google Ads
1,464 total views, 3 views today I was working as a software developer when I decided to quit my job to start a business. I had been creating heat maps to identify threats in cybersecurity data and so I hung up my shingle as an analytics expert,...
by Petra Manos | Google Ads
1,287 total views There’s a common misconception that Display (banner) ads are just for “awareness” or “branding”, not for conversions. Nothing could be further than the truth. Of course it depends how you use them. You can use...
by Petra Manos | Agency & Case Studies, Google Ads, Popular, Putting it All Together
3,912 total views, 6 views today The problem with “traditional” ways of getting traffic to a blog… I’ve been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of...
by Petra Manos | Agency & Case Studies
1,557 total views I’ve become a regular panelist on a podcast called The Freelancer Show. Its been running for several hundred episodes now and helps small business owners to navigate the waters of freelancing. In this week’s episode I was the...
by Petra Manos | Agency & Case Studies, Google Ads
1,863 total views No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here’s a disapproval I got for one of my own ads this week: And...
by Petra Manos | Agency & Case Studies, Google Ads
2,373 total views, 18 views today It’s not that I didn’t like Responsive Display Ads (in fact, I use them a lot). It’s just that I thought that given the choice, it would be better to have professionally designed banner ads...
by Petra Manos | Google Ads, Google Tag Manager, Video
1,698 total views, 3 views today Hey there! Today I’m going to show you how to get some conversion tracking into Google Ads, by passing it over from Google Tag Manager. Here’s a super-quick video on the topic. Some of the things I...
by Petra Manos | Google Ads, Video
2,316 total views Here’s a quick tip with regards to tracking conversions in Google ads so that you can attribute actual revenue to your ads. You’ll definitely want to make sure that your ads are earning you money, and tracking conversions is...
by Petra Manos | ECommerce, Google Ads, Video
1,818 total views A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up...
by Petra Manos | Google Ads, Tips
1,794 total views Before I answer that question, let’s quickly de-jargon and explain what an affinity audience is!An affinity audience broadly groups people based on general interests. It somewhat matches media buying audiences for broad media like TV, and...
by Petra Manos | Google Ads, Tips
1,170 total views Affinity audiences are used to target people based on topics that they are interested in, but without going to the same level of detail as an in-market audience (which is focused more on what people are researching and shopping for).You...
by Petra Manos | Google Ads, Tips
2,013 total views This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because of Google’s ability to...
by Petra Manos | Google Ads, Tips
1,236 total views, 3 views today Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and...
by Petra Manos | Google Ads, Tips
1,488 total views Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own clients tend to be B2C, but I...
by Petra Manos | Google Ads, Tips
1,476 total views Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared to using SEO. You can...
by Petra Manos | Google Ads, Tips
1,494 total views Yes, you can target women or men exclusively. Google’s targeting won’t be perfect in this respect. It attaches its cookie to your browser and will attempt to work out if you’re a man or a woman based on whether you’re signed in, or if you...
by Petra Manos | Google Ads, Tips
1,515 total views This depends on which Google Network you want to run remarketing ads. Display is the most lenient. For Google Display Network your remarketing audience must include a minimum of 100 cookies (basically users, but it roughly equates to...
by Petra Manos | Google Ads, Tips
1,434 total views, 3 views today Google lets you choose audiences based on their intent, their interests and their past interactions with your business. The way that this all happens behind the scenes is fascinating, especially when you...
by Petra Manos | Google Ads, Tips
1,818 total views, 6 views today There are a myriad of different ways to target people in Google Ads, and I recommend being smart about it so that you get the best results for your budget. “Being smart” could mean targeting very tightly, or...
by Petra Manos | Google Ads, Tips
1,437 total views I love this question because I get super excited about targeting. Great targeting really boosts the results of your digital marketing efforts, and it’s something I spend a lot of time thinking about and researching every day. This might...
by Petra Manos | Google Ads, Tips
930 total views If you’re running Google Ads campaigns or trying to improve your website’s organic rankings and you are targeting a specific location it’s worthwhile checking whether your keywords have adequate search volume. You can check the volume of...
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