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Are Google display ads effective?

 1,122 total views,  3 views today This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because...

What is remarketing in Google Ads?

 522 total views,  6 views today Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and...

Do Google Ads work for B2B marketing?

 849 total views,  3 views today Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own clients...

Can you target Google Ads by location?

 861 total views Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared to using SEO. You can choose...

What are location extensions?

 531 total views,  6 views today Location extensions encourage people to visit your business in person. Your ads with location extensions will display a link to show your address, a map to your location and the distance to your business. When they...