by Analytics 100 | Google Ads, Video
1,251 total views, 9 views today Hi its Petra here! Today, I’m going to show you how to find where your changes have been made in Google Ads. This “Change History” feature definitely comes in handy, especially if you are...
by Analytics 100 | Google Ads, Tips
1,698 total views Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and partly advertising cost....
by Analytics 100 | Google Ads, Tips
1,572 total views This really depends on what you are tracking as a conversion, but I’ll assume you’re asking about leads or transactions. (It depends on how “early” the conversion is. You will get a higher conversion rate if you measure an earlier...
by Analytics 100 | Google Ads, Tips
1,569 total views If you’re using landing page software with the intention of generating leads or sales via an online sales funnel (eg ClickFunnels, Leadpages, Infusionsoft, Unbounce, or a custom-built landing page) then the first thing you’ll be wanting to...
by Analytics 100 | Google Ads, Tips
1,671 total views According to moz.com, paid ads don’t directly affect organic rankings. But there are indirect effects of using paid ads that will lead to a higher organic ranking over time. For example running paid ads may lead to increased linking to...
by Analytics 100 | Google Ads, Tips
1,923 total views To track phone calls from your ads you have to set up conversions. There are actually four different ways to track phone call conversions, and they will all get different results. You can use more than one method at a time to get the best...
by Analytics 100 | Google Ads, Tips
1,713 total views, 3 views today Google Ads uses an auction to determine which ads to show on the Display Network and how much those ads will cost. The Display Network ad auction is ranked among other advertisers’ ads based on Ad Rank,...
by Analytics 100 | Google Ads, Tips
1,206 total views, 3 views today Yes, we often see this occurring when a business targets their competitor. This might even be happening to you! See the image below for an example of Pipedrive targeting Freshsales. You can target brand keywords...
by Analytics 100 | Google Ads, Tips
1,209 total views, 3 views today Google Display has a weird anomaly where the nicest looking ads don’t necessarily lead to the greatest number of impressions and clicks. It all comes down to which ad slot sizes Google needs to fill, and which ads...
by Analytics 100 | Google Ads, Tips
1,107 total views I’ve seen mixed results with regards to Paid Search compared to Organic Search. Ultimately it’s better to have both rather than one or the other. Because Google Ads is a paid system, you can bid on keywords, customize your location and...
by Analytics 100 | Google Ads, Tips
1,293 total views Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads. The Ad Rank is used to determine the position of your ad relative to other ads competing for the same search terms. It is...
by Analytics 100 | Google Ads, Tips
1,710 total views, 3 views today This really depends on whether you just want to reduce the cost, or if you want to reduce the cost while maintaining the same performance. Merely reducing cost can be done by advertising less, but maintaining...
by Analytics 100 | Google Ads, Tips
1,623 total views Marketing is always more effective when an ideal customer or client can self-select and buy in to your offer. Google Ads is no different in this regard, potentially even more so because you can waste a lot of money if you blow sand into...
by Analytics 100 | Google Ads, Tips
1,470 total views OK, before I answer this question, let’s make sure that this term is understood. Cost per Acquisition (CPA) is the average advertising cost for your ad to achieve the business objective you have specified as a conversion. A conversion...
by Analytics 100 | Google Ads, Tips
1,452 total views Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for user’s activity. Google Ads...
by Analytics 100 | Google Ads, Tips
1,443 total views Yes, you can track conversions in Display ads exactly as you would for Search or Shopping ads. This may include transacting, reaching a thankyou page, or triggering a tracked goal in Google Analytics. A word of caution though! Display...
by Analytics 100 | Google Ads, Tips
1,539 total views Google provides you with various different options for targeting in Google Display Network. 1) Managed Placements. You can target which specific websites or categories of websites you want to advertise. You can even target a specific area...
by Analytics 100 | Google Ads, Tips
1,557 total views To be honest, it’s actually really easy to get clicks on the Google Display Network. You can put up an ad and you’ll be getting clicks within minutes of it getting approved. Unfortunately a lot of those will be rubbish clicks by people who...
by Analytics 100 | Google Ads, Tips
1,419 total views Before I answer this question, let me explain what a “banner” ad is. This is a colloquial term, and ads are not called “banner” ads in Google Ads, but generally is understood to be a fixed-size Display ad. Google Ads has two options for...
by Analytics 100 | Google Ads, Tips
1,605 total views The Google Display Network (GDN) includes more than 2 million websites, videos, and apps where your ads can appear. These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when...
by Analytics 100 | Google Ads, Tips
1,548 total views The answer is Yes! And I strongly recommend previewing your ads before you release them, as this can help you to spot errors before they go live.While creating or editing your display ads through the Google Ads web interface, a preview...
by Analytics 100 | Google Ads, Tips
1,821 total views “Unknown” in Google Ads demographics refers to people whose age, gender, parental status, or household income Google has not identified. I.e. Unknown audiences are those people who don’t have any data to classify them in any of the...
by Analytics 100 | Google Ads, Tips
1,389 total views Similar Audiences in Google are based on your remarketing audiences.Google Ads will scan through your remarketing list and using machine learning it will find or generate new audiences who have shown a similar search or browsing behavior...
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