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Today I spent the entire afternoon and evening in the children’s emergency waiting room, waiting for my son to have a cut mended after he fell off some play equipment. Ouch.

I’m not good with painful, bleeding or other medically unhappy things. Also the doctors warned that due to the location of the cut they might need 6 different needles for anaesthetic. They suggested my son was likely to attempt to fight them off and someone would need to hold him still while they did it. Well I wasn’t going to be the one to do that!

Our whole family of four ended up in the waiting room, so that Dad could be the brave one.

Scenarios like this is why I am so relieved that for the past year and a bit I have been investing heavily into building out processes and training my team. I let everyone on my team know that I was on my mobile and that they should contact me via slack if they needed help with anything. How many requests for help did I get? Zero. So while all this was happening my team were just getting on with things and marking tasks off as done.

Yes I have an awesome team, but still I couldn’t help but feel pleased that I could have an afternoon off without getting pulled into dramas at work. I like to prevent dramas from happening in the first place, and I don’t want to become a single point of reference for a growing team.

I can just imagine what it could have been like – if things were less organised I might have been a mess of beeps and buzzes. Everyone asking me a million questions, not even aware that they’re interrupting the 30th replay of Peppa Pig on YouTube and that my child had threatened mutiny if I took the phone away. (I’m so glad that didn’t happen – between a beep, a buzz and a tantrum, which do you pick to respond to?)

As it turns out, I did have quite a lot of free time in the hospital to read a book. I read Content Machine by Dan Norris. When you love your work, you can still find some time to fit some in! 🙂

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020