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TFS 386: How To Get Corporate Gigs and Scale as a Freelancer with Matthew Mottola

November 18th

Matthew Mottola, CEO of Venture L and author of The Human Cloud, shares his insights into working as a freelancer as part of a larger corporation. He dispels myths about freelancing vs employment, explains why corporations want you, and provides suggestions into how best to present yourself to a hiring manager.

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TFS 384: 7 Mistakes Every Freelancer Needs to Avoid on Their Landing Pages

October 21st

In this episode of The Freelancers Show, Petra walks through several mistakes she sees freelancers and small service providers make on their websites which prevents you from getting good prospects from your website efforts. If you’ve ever spent a lot of time building your website but not seen a return on your website, you might be making one or more of these mistakes as well!

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TFS 383: Focus On What Matters In Your Sales Conversations with Rob Cornilles

October 6th

In this episode of The Freelancers Show, Rob Cornilles and Petra Manos discuss the process of selling authentically so that you can generate more business for yourself without feeling sleazy or salesy. The two focus on an effective method for building and maintaining rapport during a sales conversation, a simple and memorable technique that will get results for both you and your clients.

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TFS 382: Google Analytics for Freelancers

September 29th

What is google analytics and how should I get started with it. Learn about key graphs like traffic reports, pages and how to get started with goals, events and heatmaps.

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TFS 381: Gratitude and Giving to Further Your Freelance Business with Paul Edwards

September 22nd

In this episode of the The Freelancers Show, guest Paul Edwards explains how important it is to connect with executives, influencers and entrepreneurs on a personal level by asking them valuable questions and connecting them with resources. The laws of reciprocity create success for those who use them. He describes how his business went from 0 to $60,000 in just a few months by following a “give first” mindset.

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TFS 380: The Power of Focus From Ideation to Creation with Alex Sanfilippo

September 15th

In this episode of The Freelancers Show, Alex Sanfilippo, Joel and Petra discuss how to focus ideas and actions in order to come up with products and services that your customers actually want. The same focus, when applied to the creation of the products and services, will propel you forward, even if you don’t have a lot of spare time..

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TFS 378: From Startups to Freelancing with Jay Clouse

September 1st

In this episode of The Freelancers’ Show, we talk with Jay Clouse about some of the adventures he’s had on his path to freelancing. In college Jay had the idea that you’d have one career and possibly one job until retirement so you’d better pick wisely. There’s a whole other world out there of startups, freelancing, and so many ways to make your path.

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TFS 377: Using Email Newsletters To Stay In Touch With Prospects with Michael Katz

August 18th

Michael Katz walks the panelists through his strategies for staying in touch with prospects through the use of email newsletters. Storytelling is key here, and so Michael suggests ways to weave stories through your correspondence in order to make your content more personable and entertaining.

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TFS 376: The Danger of One with Jason Montoya

August 5th

In this episode of The Freelancers’ Show, the panelists and guest, Jason Montoya discuss the problems with having just one of anything, and other factors that lead to fragility for your business. We discuss how the current COVID-19 pandemic has exposed those weaknesses for some, and how we’ve dealt with them.
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TFS 374: Overcoming the Corona Slump with Jim Huffman

July 7th

Jim Huffman, Petra Manos, and Joel Schaubert discuss how they’ve handled downturns in business due to Coronavirus and how they’ve been able to turn them around. Jim’s company focuses on conversion rate optimization. Jim’s company was growing and hiring until Coronavirus hit in March. Petra discusses her similar experience with clients cutting costs. They discuss how they did the work to turn things around.
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TFS 373: Remote Work with William Gant

June 30th

Will Gant, author of Remote Work joins the panel to talk about working from home and working outside of the client’s office. He and the panel share their experience with working through the challenges, benefits, and methods of working remotely.
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TFS 372: Getting started with YouTube with John Sonmez

July 28th to 31th

How to get started in YouTube for an absolute beginner.
John lays out a path from picking a topic, to editing, to promoting your YouTube content..
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TFS 371: Content Marketing with Google Display Ads

Jun 16th 2020

Petra has been working to get blog traffic growth through the traditional social media and email marketing. She tried out promoting her blog posts with Google display ads and retargeting them to get them to come back. She outlines the details in a blog post and then walked the panel through her process.
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TFS 370: Staying Relevant on Social Media with Italina Kirknis

Jun 9th 2020

Italina Kirknis has been running a social media management company for the last 8 years. She talks to the panel about how to frame the conversation, how to be vulnerable, and how to increase your reach and stay relevant on social media.
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TFS 368: How to do Personalized & Relevant Ecommerce Marketing with Rytis Lauris

May 26th 2020

Rytis Lauris joins the panelists of The Freelancers Show to discuss the use of automation tools that can personalize your contact with visitors on your website.
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TFS 367: Bookkeeping and Finances with Paul Kogan

May 19th 2020

Paul Kogan from LessAccounting joins the Freelancers’ Show panel this week to discuss bookkeeping and finances. They discuss bookkeeping, hiring a bookkeeper, what to look for in your finances, taxes, and much more…
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TFS 366: How to Go Freelance when You’ve Been Laid Off with Scott Jones

May 12th 2020

Scott Jones is the author of The Free Agent Mindset. He talks us through building a list of your skills and building a brand to find clients if you’ve been laid off and decide to go freelance. We also go into other strategies behind building up your new freelance practice.
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TFS 365: Making vs Marketing – Where is Your Freelance Time Spent?

May 5th 2020

The panelists discuss different business approaches for freelancing, and how moving from a model where most of your time is spent implementing for clients into a model where most of your time is spent marketing your business has pros and cons and unexpected challenges.
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TFS 364: Working From Home

Apr 28th 2020

Petra, Joel, and Charles talk about how to get started with and succeed at working from home. All three are veterans of working from home and explain the things that will help you make it work and the things that will make it hard.
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TFS 363: What Do You Do in an Unexpected Downturn

Apr 21st 2020

Petra starts us out talking about some of the clients she has that have needed to pause their work with her. The panel brainstorms on ideas that for dealing with unexpected slowdowns as Petra discusses her approaches to things showing down.
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TFS 362: Healthcare Hacks with Scott Heiser

Apr 14th 2020

Scott Heiser joins the panel to talk about healthcare hacks for freelancers. We start out joking about the COVID-19 quarantine situation. Healthcare and health insurance turns out to be a major headache for freelancers because it’s usually tied to employment. ObamaCare got mentioned and discussed. Petra chimes in with the situation in Australia. Listen in to learn how you can make freelancing less painful on this particular front.
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TFS 361: Moving in and out of Freelancing with Will Bunker

Apr 7th 2020

This week’s guest of The Freelancers’ Show, Will Bunker has had a long career in programming and has moved several times between freelancing and full time work. We discuss how he finds clients, his strategy for getting referrals, and how he spots what the next 5-7 year wave of popular technology will be and how he prepares for it. We also discussed a non-niche approach to being a freelancer and what kind of person might enjoy that and how to be successful at it.
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TFS 360: Time Tracking and Billing with Marc Summe

Mar 31st 2020

Marc Summe and the freelancing panel discuss the ins and outs of tracking time and billing for your time. Time tracking seems deceptively simple, but it gets complicated when you actually try to do it. You also have to decide what you are tracking time for and billing for and how to get your timesheet transferred to an invoice. This episode will answers all your questions about how to track your time and get paid for it.
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TFS 359: Don’t Do Hourly Billing with Mike Volkin

Mar 24th 2020

Mike Volkin joins the panel to discuss the pros and cons to hourly billing. The panel discusses their challenges with value based and fixed-price pricing and get recommendations from Mike and the rest of the panel.
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TFS 357: Pros and Cons of Hiring Remote Help for Freelancers with Petra Manos

Mar 10th 2020

Petra Manos joins the Freelancers’ Show to talk about hiring and managing remote workers and subcontractors. Petra runs a consultancy that manages Google Analytics, Google Tag Manager, and Google Ads. She hires and manages people to help manage the workload for her clients. Chuck has also hired VA’s. The panel dives into the ins-and-outs of growing teams, hiring consultants, and working with people who don’t necessarily start out with the skills you need.
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Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018