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A bit over a year ago a bloke named Kevin Quinn reached out to me.

Kevin had been selling information products online for a few years and felt that his learning curve had been so steep. After all, he’d had to learn how to run ads, create products, SEO, social media, create sales pages, write emails, network online etc etc. None of us are born knowing how to do all these things, and Kevin was no exception.

Kevin had this idea that instead of trying to learn each of these disciplines on his own, he would find an expert in each area and ask them to tell him their best strategies. But given how many things you need to know how to do for online marketing to work, that was going to cost tens of thousands of dollars in consulting fees.

It would have been a huge expense, and the problem with consulting is you can forget everything you’ve been told if you don’t get a chance to apply it immediately. Consulting with experts can be a HUGE expense, but it’s still much better than the alternative (figuring it all out on your own).

Kevin didn’t have tens of thousands to spend, so he had to get creative.

Instead of giving up on his idea, he figured “well what if each expert wrote down what to do, and then I could refer back to it when I needed it?”. And then it occurred to him, other people needed this too. He could share the information rather than keeping it all to himself!
The Entrepreneur's Playbook

The Book Was Born

Kevin reached out to 30 experts in their fields and ask them if they would contribute a chapter for a book. I was picked for the chapter on Google Analytics and we all got started.

Well this project certainly snowballed as Kevin discovered more and more fields of expertise that are required knowledge for online entrepreneurs. What started out 30-chapter book, turned into a whopping digital marketing bible with 73 different experts providing their best secrets!

The 73 authors in the book are all experts…(and I know them all!)… they have already gone through the work of launching, scaling and achieving success in their respective fields.

Professionally edited and compiled, this really is the bible you’ve been waiting for.

Just look at all these topics!

Entrepreneurs Playbook Digital Marketing Bible Chapters



The  Entrepreneur’s Playbook has just come out August 2020 and I’d love you to benefit from it too.

Personally, what I find exciting about this book is that it is 100% actionable. Each one of the authors is an expert in their field so you can explore each topic without all the fluff you see online these days.

Other online marketing books are written by people who have experience in just one piece of the puzzle and so you end up needing to buy 73 different books to understand all these topics. The people who claim to cover everything are either lying, or just don’t give good advice. Afterall, who can be the expert on everything?

Buy a copy of the Entrepreneur’s Playbook today!

PS. Profits From This Book Benefit Operation Underground Railroad. You can Learn More At www.ourrescue.org.

PPS. Many of the authors have supplied bonuses which you will get for free when you buy the book. In combination, these bonuses are worth thousands of dollars. You can get them all in one place rather than having to sign up for them all separately, literally saving you hours!

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020