0405123696 petra@web-data-analytics.com

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Hi guys, Petra Manos here with a quick story for you.

I wanted to share with you this story so you can understand the reason I created these checklists [see offer below] and why I am sharing them with you.

When I first started The Quantified Web, I offered analytics services (now we specialise in Google Ads + Analytics).

As it turned out, these services were quite repetitive to deliver, but at the same time very complicated to execute. If I did it slightly differently one day to the next I would easily discover errors that I had to go back and fix. Or even worse, I would make mistakes without even realising.

I was always scared I would make a mistake as I am a bit of a perferctionist.

I hated to admit it, but I wasn’t making any money as a freelancer either. I felt like I was constantly broke. There were times that I literally had nothing in my business bank account and I was praying for receivables.

My work was taking too long to execute as it was so complicated, and I wasn’t being paid for all those hours of learning how to do things the hard way (trial and error).

At the same time, my client-base was steadily growing and I needed to invest in a team to prevent burn-out. I refused to let go of the quality of my workmanship but I definitely couldn’t afford an experienced team member!

It felt like a chicken and egg situation, I could barely pay myself, so how could I hire someone experienced.

I had to somehow teach the nitty gritty of exactly what I do and how I do it to people who were not experts in the subject already. I brought on team members from Latvia, Ukraine and Sweden. They were not in the same time zone as me and we only had a few hours per day for training.

For the first year of having a team, I turned literally everything I did into checklists. My bookkeeper kept pointing out that I wasn’t making any money having a team and that I needed to pay myself more. Every dollar I earned I re-invested into writing checklists, and I paid myself a pittance. I think my husband worried we were going to lose our house. Thank goodness he had faith in me.

The thing is, I was never going to give up. I have experienced several personal tragedies in my life, and the one thing they taught me is that you need to keep moving towards what you want to achieve that is good in the world.

I would perform each task and capture my screen on video. My team member would then watch the video and write it into a checklist. I would review the checklist and edit it, and then my team member would try to do the task from the checklist without my help. If any mistakes were made we’d fix them, try to work out what didn’t make sense, fix the checklist and move on. Each checklist took many hours and many iterations to finalize.

And then something magical happened!

It happened slowly at first, but magically I was able to delegate tasks that could be done with a checklist to my team members. They were able to complete work at the highest standard, work that I would have typically done myself, but without me needing to get involved other than to review it or correct the occasional error in the procedure.

My library of checklists had converted ideas that were rattling around loose in my brain, into actionable, concrete steps that could be implemented by anyone! It was so exciting.

As a result of these checklists my revenue increased by 5X in the third year of my business and my personal take-home income increased by 3X. I’m no longer worried about money, in fact I have saved enough to pay my assistant for six months if we went through lean times.

My data-focused methods are proven to increase revenue for my clients, and I am able to serve more people. Our clients are making more and more revenue in their businesses and referring me to their friends.

I could have just stopped there and kept these secrets all to myself, but truly I am a generous person and I like to be able to serve others. I started paying out of my own pocket to advertise my blog and give back to my wider community.

These published checklists are an extension of that. I have put a nominal fee on them because I need to pay to have the screenshots scrubbed of any client data. There is a real cost in writing and maintaining them.

Other than that, I am essentially giving them away for you to use. I would like to do my bit to make the world a better place, by giving others the ability to action and understand their Google marketing.

Goodness knows we could do with some better documentation out there when it comes to Google. You know what I mean right? 🙂

If you’re anything like me you would find the idea of a whole library full of proven systems and checklists to be terribly exciting, and the good news is I plan to bare all to you, if you stick along for the ride!


Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020