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Hi guys, Petra Manos here with a quick story for you.
I wanted to share with you this story so you can understand the reason I created these checklists [see offer below] and why I am sharing them with you.
When I first started The Quantified Web, I offered analytics services (now we specialise in Google Ads + Analytics).
As it turned out, these services were quite repetitive to deliver, but at the same time very complicated to execute. If I did it slightly differently one day to the next I would easily discover errors that I had to go back and fix. Or even worse, I would make mistakes without even realising.
I was always scared I would make a mistake as I am a bit of a perferctionist.
I hated to admit it, but I wasn’t making any money as a freelancer either. I felt like I was constantly broke. There were times that I literally had nothing in my business bank account and I was praying for receivables.
My work was taking too long to execute as it was so complicated, and I wasn’t being paid for all those hours of learning how to do things the hard way (trial and error).
At the same time, my client-base was steadily growing and I needed to invest in a team to prevent burn-out. I refused to let go of the quality of my workmanship but I definitely couldn’t afford an experienced team member!
It felt like a chicken and egg situation, I could barely pay myself, so how could I hire someone experienced.
I had to somehow teach the nitty gritty of exactly what I do and how I do it to people who were not experts in the subject already. I brought on team members from Latvia, Ukraine and Sweden. They were not in the same time zone as me and we only had a few hours per day for training.
For the first year of having a team, I turned literally everything I did into checklists. My bookkeeper kept pointing out that I wasn’t making any money having a team and that I needed to pay myself more. Every dollar I earned I re-invested into writing checklists, and I paid myself a pittance. I think my husband worried we were going to lose our house. Thank goodness he had faith in me.
The thing is, I was never going to give up. I have experienced several personal tragedies in my life, and the one thing they taught me is that you need to keep moving towards what you want to achieve that is good in the world.
I would perform each task and capture my screen on video. My team member would then watch the video and write it into a checklist. I would review the checklist and edit it, and then my team member would try to do the task from the checklist without my help. If any mistakes were made we’d fix them, try to work out what didn’t make sense, fix the checklist and move on. Each checklist took many hours and many iterations to finalize.
And then something magical happened!
It happened slowly at first, but magically I was able to delegate tasks that could be done with a checklist to my team members. They were able to complete work at the highest standard, work that I would have typically done myself, but without me needing to get involved other than to review it or correct the occasional error in the procedure.
My library of checklists had converted ideas that were rattling around loose in my brain, into actionable, concrete steps that could be implemented by anyone! It was so exciting.
As a result of these checklists my revenue increased by 5X in the third year of my business and my personal take-home income increased by 3X. I’m no longer worried about money, in fact I have saved enough to pay my assistant for six months if we went through lean times.
My data-focused methods are proven to increase revenue for my clients, and I am able to serve more people. Our clients are making more and more revenue in their businesses and referring me to their friends.
I could have just stopped there and kept these secrets all to myself, but truly I am a generous person and I like to be able to serve others. I started paying out of my own pocket to advertise my blog and give back to my wider community.
These published checklists are an extension of that. I have put a nominal fee on them because I need to pay to have the screenshots scrubbed of any client data. There is a real cost in writing and maintaining them.
Other than that, I am essentially giving them away for you to use. I would like to do my bit to make the world a better place, by giving others the ability to action and understand their Google marketing.
Goodness knows we could do with some better documentation out there when it comes to Google. You know what I mean right? 🙂
If you’re anything like me you would find the idea of a whole library full of proven systems and checklists to be terribly exciting, and the good news is I plan to bare all to you, if you stick along for the ride!