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[Video] Be Smarter Than Mick

Mick is the not-so-smart character in my son's book from school. We had a good laugh, but there was a lesson to be learned too. Here's today's quick video: What do you do to make your marketing more intelligent? Do you use real data to inform...

[Video] How to Tell If Your Agency Isn’t Doing Their Job

It breaks my heart when I see it, but unfortunately not every digital ads agency, freelance digital marketer or internal team member is created equal when it comes to getting digital marketing results. Some business owners spend a lot of money...

[Video] Tracking Facebook Campaigns in Google Analytics

In a perfect world Facebook and Google would play in the sandpit nicely with each other so that we can get a good picture of how users are going from Facebook to our website and then what they do when they get there. Unfortunately this isn't...

[Video] Google Tag Manager Preview Isn’t Working

So I got a brand new computer this week and went through all the rigmarole of reinstalling my software. (Luckily most things are in the cloud these days. I knew I had to be spending all that money on cloud software for a reason!!) Anyhoo, I...

[Video] Goal: New Website By The End Of The Week Part 2

Oh no! My goal to get my website up by the end of the week got thwarted already. Yesterday was a public holiday and my brand new computer decided to die on me. Today I got caught in the rain on my way to the dentist and then the dentist...

[Video] Goal: New Website By The End Of The Week Part 1

This week I'm planning to redo my website! This is a bit of an undertaking... and one that I've done a few times. When I first started this business I fell into the trap of picking and then tweaking a wordpress theme and it turned into a bit...

[Video] Google Tag Manager Planning

Planning your Google Tag Manager implementation is essential for success. Without planning you are very likely to run into trouble - your Google Analytics events won't form a logical hierarchy, you don't know what needs to be tracked, or you...

[Video] 61X Less Ecommerce Income Due To Hidden Errors

Today's post is relevant for ecommerce and SAAS websites; or any other website where clients could experience error messages leading up to a conversion. In a recent video I talked about how we were able to identify error messages that were appearing on a client's...

[Video] One Funnel Away Unboxing

I just had my "One Funnel Away" box arrive at my doorstep by a courier. I've actually finished the course itself, but I was waiting for my package to arrive and its finally come. I haven't seen inside it yet, so in this video I'm super excited to open it up and check...

[Video] Leaking Batteries in the Toy Robot

My webcam is broken so recording a video outside today. There's a little cameo from my cat partway through 🙂 We bought my son a little toy robot for Christmas and it suddenly stopped working. When I looked into it I discovered the batteries had leaked inside the...

[Video] New Computer Delivery

Super excited! Today I got a new computer delivered and now I can complete my work even faster than before! I was running out of RAM - this one has 32GB so I'm stoked 🙂 I got a new webcam as well, so my intention is to teach via video. Please subscribe to the...

[Video] Sneak Peek Into Future Services

In the past I was customising each client's analytics reports, and while I still do that to some degree due to different industries, different traffic volumes, different business objectives and the like, I've been finding that the same kinds...

[Video] Overview of a Management Dashboard

Today I'd like to show you an example of a Management Dashboard which I prepare for my clients so that they can easily get an understanding of key marketing channels and how they are helping to achieve Key Business Objectives. Before I prepare...

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