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[Video] How to Use a Regex Table in GTM – Hotel Booking Example

Hi! How are you going today? Are you ready to learn some analytics? In this video, I'm going to go into how to use a regex table in Google Tag Manager. The specific use case here is I am taking the custom ID out of a BookOnTheNet URL (BookOnTheNet is a bookings and...

[Video] How and Why to Split Gender in Google Ads

Today I’m going to discuss the topic of gender in Google Ads and how to separate your campaigns into men and women. When would we want to separate campaigns into men and women? Here are some times when you might consider splitting the campaign: You are selling a...

[Video] How to Use the New Search Console Domain Verification

Google have recently changed their Search Console verification process, and it stumped my assistant so I thought I'd turn our conversation into a quick video. To be honest, what they've done has made it better for technical people to get a better view of your website...

[Video] When Should You Use Google Ads?

Today I wanted to go into when it would be a good idea to use Search-based Google Ads (eg Search and Shopping) for your business. Certainly, if you sell products from your website you should be using Google Ads as long as people are searching for those products and...

[Video] How to Track a Quiz on Your Website

Do you have a quiz on your website or as part of your digital marketing? If you have a quiz on your website you can identify different types of users who are coming to your website based on their responses to your quiz and then you can use that in your analytics to...

[Video] How Do You Track Users Who Convert Offline?

I've had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a data-backed approach. Lets say you have a mixture of B2C and...

[Video] Help! My Bounce Rate is TOO HIGH-Or Too Low

Let's talk about bounce rate today! Your bounce rate could be too high or too low, so let's have a chat about what that means and what you can do about it. First up, what is a bounce rate? Your bounce rate is the percentage of your visitors who leave without 'doing...

[Video] How To Pay For Google Ads Without a Credit Card

Today I had a client ask me how they can set up their Google Ads billing without a credit card. Google Ads sets its rules on a 'per country' basis so you'd need to confirm if you can do this if you are residing outside of Australia, but it does look like Google Ads is...

[Video] What are Negative Keywords in Google Ads?

This week one of my email subscribers sent me a message asking me what negative keywords are. That's a great question! A lot of people don't even realise that that functionality exists until they have a professional work on their Google Ads or they do a bit of...

[Video] Update – New Website Is Live!

I'm super pleased - The agency website for my new business name of The Quantified Web has just gone live! https://www.PetraManos.com will still be the home for all the blog content I create, but now when you follow the links through to The...

[Video] How To Get Your Tax from Google Ads

You'd think that Google Ads would be able to just email you your receipt each time they charge your credit card, but unfortunately, they don't do this. Instead, they generate a PDF and you need to login and download it manually. You'll need to...

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