In the past I was customising each client’s analytics reports, and while I still do that to some degree due to different industries, different traffic volumes, different business objectives and the like, I’ve been finding that the same kinds of elements go into each report.
So I’ve been separating complex reports into discrete modules and then standardising each of those different types of reports so that we can easily mix and match depending on my clients’ needs. That way we’re not reinventing the wheel each time.
This is great news for my clients because it means that they won’t miss out on any features that I might have forgotten to include for their report, and there is less likelihood of errors creeping into the reports. Also it keeps the costs down and enables me to provide better service as my time isn’t being eaten up by trying to build a report from scratch each time.
Probably the biggest difference, irrespective of the type of report, is whether a website is a lead-generating website or a sales-generating website. The difference in traffic volume and business objectives makes for some big changes in how we report what is happening on the website. So over time you’ll see lead generation and product sales versions of all the standard reports as well.
Here’s a video where I share how that’s going:
Some of the main reports I’ve separated off include the Audience Engagement Report, Management Dashboard, Page Engagement Report and others. If you want to check them out you can do so over at https://www.thequantifiedweb.com/products.
Take care and have a great day!