Today I’d like to show you an example of a Management Dashboard which I prepare for my clients so that they can easily get an understanding of key marketing channels and how they are helping to achieve Key Business Objectives.
Before I prepare this Dashboard my team and I organise a full setup & implementation of your Google Analytics and Google Tag Manager so that you can be sure that you have accurate Google Analytics results.
Many people find Google reports overwhelming and hard to read so the idea of this is to make it as simple as possible, while still providing you with highly actionable information.
Watch the video to see how it works and how to use it.
One of the key benefits to this dashboard is the ability to easily see which marketing channels are bringing you more REAL business outcomes, not just traffic. When you see plenty of green then your marketing results are going up, when you see lots of red you know you need to do something about it. This prevents confusion and overwhelm – the bane of our existence as business owners and marketers.