Hi! How are you going today? Are you ready to learn some analytics?

In this video, I’m going to go into how to use a regex table in Google Tag Manager.

The specific use case here is I am taking the custom ID out of a BookOnTheNet URL (BookOnTheNet is a bookings and payment processor for the accommodation industry) and converting it into a custom dimension that identifies the hotel domain name so that I can easily set up analytics for several different properties at the same time, all from within the same Google Tag Manager account.

This is a more advanced topic, so watch on if web analytics is not brand new to you, or if you are keen to learn more about analytics for the hotel industry.

As you saw in the video, a regex table lets you take one input and change it to a different output. There are so many different use cases for this, but I do tend to use them often for converting unreadable data into human-readable, so that anyone reading the data could at least have some idea of what it is indicating, even without the reports being attached. It makes it a lot easier to understand what something is when it is set up to be human readable.

OK, that’s all from me today, have a great one!

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018

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