It breaks my heart when I see it, but unfortunately not every digital ads agency, freelance digital marketer or internal team member is created equal when it comes to getting digital marketing results. Some business owners spend a lot of money on their digital marketing team members but don’t get a lot of return on investment.

Part of the problem here is that some business owners assume that their digital marketing team knows a lot more than they do, or that digital marketing is some kind of ‘wizardry’ and so they pull back and don’t manage this side of their business as well as they should. It doesn’t help when lofty promises are the norm in this industry and different teams have wildly different processes so you can’t easily compare apples with oranges.

In the following video I’ll let you know a few things that you should look out for when working with a digital marketing specialist or team that might indicate you’re headed for trouble. If this is something that you’d like to know, please click the video below.

I do hope that this scenario is not one that you are facing, but if it is, luckily there are many excellent digital marketing specialists out there. Don’t be afraid to try different people or teams until you find the right ones. And if your current specialist doesn’t keep you informed or doesn’t want to talk about what they do – that is a red flag. Look for a person or team who will communicate with you!

OK, well I hope that helps you out!

Catch you again soon.

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018

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