This is the 12th lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.

I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register 🙂

In this lesson, you’ll be learning about how to create filters that clean up your website URLs in Google Analytics by removing all the bits and bobs of code that end up at the end of the URL. This step is really important to getting accurate pageview numbers in Google Analytics as it prevents your page views from being split up into thousands of different combinations.

Trust me your SEO team will thank you when you apply this filter!

This filter will also fix Facebook’s fbclid ID which is being appended to the end of your page URLs in Google Analytics and creating a big mess. This issue is impacting people worldwide as it is leading to Facebook views being separated from the rest of your page views, leading to incorrect pageview values when you try to see which pages are effective in engaging visitors on your website.



If you liked this video and want to find the next one, look out for How to Create a “Remove Trailing Slashes” Filter in Google Analytics. This next lesson will show you how to prevent your pageviews from being split in half between those that have a slash at the end, and those that do not. A really pesky problem plaguing many Google Analytics setups!

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018

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