Hi! How are you?

So this past summer here in Adelaide we actually had the hottest temperature that we’ve ever had on record. It got up to 46.6 degrees Celcius.

(I didn’t suffer much, my office is air-conditioned).

The funny thing is all of a sudden I started getting like messages coming in from relatives in New Zealand saying, “Hey, we heard it was really hot, I hope you’re all okay.”

And then my virtual assistant from Latvia said, “Hey, you’ve been breaking news here in Latvia , I’ve heard it’s really, really hot in Adelaide!”

I was so surprised we were making world news!

The reason this even happens is because someone or, some group of people have made that data available and public. Once a record happens somewhere in the world the media are onto it and all of a sudden it’s exciting, breaking news.

Interestingly people get involved in the topic once it is broadcast, but the rest of the time it doesn’t matter much.

Now, the thing is, within our own businesses we can have data available about when our businesses are running hot too!

It might not be public data but why can’t we have that data available for our own internal sales team and marketing team, etc. Something that will get people feeling excited!

In order to have that actually happening, you need to have some kind of analytics system in place.

Now, you’ve probably already go Google Analytics but are you using well? Is it set up correctly? And, is it actually telling you when you’re hitting your highest temperatures ever? (Did you know you can set up an automatic alert?)

So, if you’re not really sure, why don’t you get your analytics looked at?

We can have a review and see if it’s set up well. Maybe when you have your hottest day on record, you’ll be able to let the world know too.

Til next time!

Petra

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SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018

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