Another aspect of the Google Analytics package that you need to be aware of is the Website Traffic and Conversions Report. This is one of the phalanx of reports that the Google Analytics software delivers, and getting the most out of your eCommerce store means paying heed to these reports.
The Website Traffic and Conversions Report provides you with a detailed overview of the traffic that is coming to your website, which is obviously extremely important in and of itself.
However, this report also indicates which marketing sources your sales and leads are coming from. And this is not to be sniffed at, as Google Analytics provides you with a WHOLE YEAR of reports!
When you access this report, you will be filled in on your website results every week, every month, every quarter, and at the end of the year, so that you can stay on top of your business goals and grow your business with data.
Website traffic and conversion is central to your eCommerce operation, so it is advisable to check out the reports generate here with some regularity.