This is the tenth lesson video from my course The Exact Process For Setting Up Google Analytics – https://www.thequantifiedweb.com/exactga.

I decided to post the videos from the lessons publicly, but I encourage you to log into the course because from within the course you can access the written notes and the checklists, plus access my special offer. The course is completely free to register 🙂

In this lesson, you’ll be learning about how to add a filter to your Filtered Views that excludes all of your own traffic. This filter prevents your own team from inadvertently triggering goals, events, and other conversions when they use your website.

We always add this filter when we are working on a clients account, as it also filters out our own testing activity from your Google Analytics data. It is our own way of keeping our muddy footprints away from your carpet 🙂



If you liked this video and want to find the next one, look out for How to Add Lowercase and Crawler Spam Filters in Google Analytics. In that next video, we’ll walk you through our standard gamut of filters we use to improve accuracy on your website by clearing away spam and preventing issues of capitalisation from ruining your results.

Share this article!

SleepWise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Strategy Session August 1, 2018

shares