So you’ve read 10 Reasons why you need to have your eCommerce set up correctly, and you’re ready to get started. Awesome!

Lets get started on looking at your configuration. First up, a bit of an overview about what is in your Admin Settings.

General Admin Settings

The setup  for your eCommerce store will be done in the Admin area of Google Analytics. To get to Admin, click on the button on the left menu that looks like a gear.

When you click on it, it will bring up your Admin settings. It will look like this. Note: After writing they changed the theme slightly so it looks a little different, but overall the content is still the same.

In Admin, you should already have an account under your own name listed in the ACCOUNT column.

Important Note: if your account is listed under your website developer’s name or a marketing agency’s name then you should create a new account under your own name as soon as possible. Your eCommerce data is an asset for your business and the quality of the data you collect adds value to your business. If your eCommerce data is listed under someone else’s account then it is non-transferrable. This means that if you were to change website developer or marketing agency or if they ended your business relationship then you would lose all your data. Also if you were to sell your business your historical Google Analytics data would be worthless if it wasn’t in your own account.

In the PROPERTY column you will have one or more websites listed. Each property has its own Google Analytics ID and data is not transferable between them.

For now, I’m going to assume that you just have one website, however its possible that this website might have different top level domains (TLDs) such as .com, .com.au, .co.uk or different hostnames as well. We will talk about best practice if we have different domains for the same website in the article Setting up an “Include My Domain” Filter in Google Analytics.

In the VIEW column you will have one or more views listed. Each view has different configuration settings.

The majority of businesses have one account, this account will have one property (which will be the name of their eCommerce website) and they have an “All Web Site Data” view, which is the default name provided by Google Analytics.

This initial setup might be fine if you have just a small lead generation website, but because eCommerce is more complex than a lead-generation website you will need more views than this in order to understand all of your eCommerce data. Google Analytics cannot go back and retroactively change data so it is important to start setting up your views correctly right from the very beginning. Otherwise you may be collecting incorrect data or not the right data without even realising, and then when you come to use it later it will not be set up in a useful way to help you achieve your purpose.

In Setting Up Your “All Web Site Data” View in Google Analytics we will go through how to configure your “All Web Site Data” (i.e. unfiltered, raw data) view in Google Analytics.

 

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