PUTTING IT ALL TOGETHER
Traffic is good but conversions are better.
Learn how to use your data to identify winning strategies.
Mick is the not-so-smart character in my son's book from school. We had a good laugh, but there was a lesson to be learned too. Here's today's quick video: What do you do to make your marketing more intelligent? Do you use real data to inform your decisions? Or do you...read more
In a perfect world Facebook and Google would play in the sandpit nicely with each other so that we can get a good picture of how users are going from Facebook to our website and then what they do when they get there. Unfortunately this isn't really the case. We can...read more
This week I was fortunate enough to work with a progressive agency who were using a tool called Leadfeeder on their client's website. This isn't a tool I had personally used prior to this project, but the data was really insightful. I would definitely use the software...read more
Today I'd like to show you an example of a Management Dashboard which I prepare for my clients so that they can easily get an understanding of key marketing channels and how they are helping to achieve Key Business Objectives. Before I prepare this Dashboard my team...read more
Hi! How are you going today? Today I thought I’d share with you how I ended up specialising in e-commerce analytics. I had a 10-year career as a corporate computer programmer and was working at a defence base about an hour drive from my home. I was also pregnant with...read more
Most businesses are either a High Trust or a Low Trust type of business. High Trust businesses are those businesses where your prospects and customers feel the need to trust the business, business brand or the spokesperson for the business before transacting. Examples...read more
I've recently finished reading Simon Sinek's great book called Start With Why and it has helped me to better express what it is that we do for our clients, and most importantly, why we do it. WHY We strongly believe that online retailers of all sizes should have the...read more
If you use Cliniko as your clinic online booking software you are no doubt already aware of how great this software is. But do you know how to integrate it with your digital marketing, to get the best return on your advertising dollars? Maybe you didn't know that you...read more
There are thousands of ways to send loads of traffic to your website, (especially if you're willing to pay for it). But it is much harder to develop a campaign aimed at increasing actual bookings. And bookings are what you need if you want to achieve your business...read more