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How To Get Your Tax from Google Ads

You'd think that Google Ads would be able to just email you your receipt each time they charge your credit card, but unfortunately they don't do this. Instead they generate a PDF and you need to login and download it manually. You'll need to get it from the "Billing...

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How To Track Your Users When Your Website Uses an iframe

It's becoming more and more common to see landing page builders used for building out attractive forms. But because so many webpages are built on wordpress we can see havoc behind the scenes in the analytics. Why? It comes down to the way the landing pages are being...

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How Do I Find Google Analytics on My WordPress Website?

The first step to setting up your Google system is always to get your website tags in order. So you want to have Google Analytics on your website, and Google Tag Manager if you're using it. Google Ads normally draws from your Google Analytics except in special...

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Be Smarter Than Mick

Mick is the not-so-smart character in my son's book from school. We had a good laugh, but there was a lesson to be learned too. Here's today's quick video: What do you do to make your marketing more intelligent? Do you use real data to inform your decisions? Or do you...

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How to Tell If Your Agency Isn’t Doing Their Job

It breaks my heart when I see it, but unfortunately not every digital ads agency, freelance digital marketer or internal team member is created equal when it comes to getting digital marketing results. Some business owners spend a lot of money on their digital...

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Tracking Facebook Campaigns in Google Analytics

In a perfect world Facebook and Google would play in the sandpit nicely with each other so that we can get a good picture of how users are going from Facebook to our website and then what they do when they get there. Unfortunately this isn't really the case. We can...

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Google Tag Manager Preview Isn’t Working

So I got a brand new computer this week and went through all the rigmarole of reinstalling my software. (Luckily most things are in the cloud these days. I knew I had to be spending all that money on cloud software for a reason!!) Anyhoo, I typically use Firefox as my...

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Google Tag Manager Planning

Planning your Google Tag Manager implementation is essential for success. Without planning you are very likely to run into trouble - your Google Analytics events won't form a logical hierarchy, you don't know what needs to be tracked, or you will fail to miss critical...

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We Discovered Hidden Errors Affecting Ecommerce Sales

Have you ever thought about what happens when a user tries to do something on your website, but gets an error? If you sell directly from your website, errors may cause your visitor to abandon their shopping cart altogether and purchase from somewhere else. Errors in...

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Sneak Peek Into Future Services

In the past I was customising each client's analytics reports, and while I still do that to some degree due to different industries, different traffic volumes, different business objectives and the like, I've been finding that the same kinds of elements go into each...

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Overview of a Management Dashboard

Today I'd like to show you an example of a Management Dashboard which I prepare for my clients so that they can easily get an understanding of key marketing channels and how they are helping to achieve Key Business Objectives. Before I prepare this Dashboard my team...

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How to Get the URL for Your Own Google Review

Getting Google Reviews is super helpful for your SEO and increases leads and sales from your website. Now I'm not a specialist in SEO so I won't discuss the ins and outs of exactly what the reviews do from a traffic standpoint, but a client of mine did ask me...

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How I Started My Analytics Agency

Hi! How are you going today? Today I thought I’d share with you how I ended up specialising in e-commerce analytics. I had a 10-year career as a corporate computer programmer and was working at a defence base about an hour drive from my home. I was also pregnant with...

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High Trust vs Low Trust And How It Impacts Sales

Most businesses are either a High Trust or a Low Trust type of business. High Trust businesses are those businesses where your prospects and customers feel the need to trust the business, business brand or the spokesperson for the business before transacting. Examples...

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What Does Indigestion have to do with Digital Marketing?

Mr 5 graduated from childcare this week and we took a long a plate of food for the potluck meal after the graduation ceremony. My daughter who is two got a wee bit excited about the desserts, and you might just say she overate on the sweet treats... she had cupcakes,...

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What Do We Do – And Why Do We Do It?

I've recently finished reading Simon Sinek's great book called Start With Why and it has helped me to better express what it is that we do for our clients, and most importantly, why we do it. WHY We strongly believe that online retailers of all sizes should have the...

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Does My Ecommerce Website Need Business Intelligence?

In this blog post, we're going to examine an important concept - that of business intelligence. And I can immediately illustrate to you just how important business intelligence can be. Right now you probably have pages on your website that are ten times more effective...

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One Minute Analytics on YouTube – My First Series

This blog post will present a series one of 1 Minute Analytics videos on YouTube. The videos provides you with a helpful introduction to some of the key issues in eCommerce marketing and Google Analytics. So without further ado... #1 - What does Google Analytics do?...

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One Minute Analytics on Facebook – My First Series

This blog post introduces you to a series one of 1 Minute Analytics that are based on Facebook. I wanted to take the time to go through some of the fundamental aspects of eCommerce marketing. So I hope you find these six short videos to be useful. #1 - What does...

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When 100 Visitors are Required to Make One Sale Online

In this blog post, we will look at some of the mathematics and statistics around online selling, and discover how tricky and testing this area of business can be. The fact is that online retail is extremely competitive. I'm sure that is something of which all business...

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