Latest Articles

Learn how to quantify your website and

digital marketing results so that you can

benefit from more revenue and less expense.

What Do We Do – And Why Do We Do It?

I've recently finished reading Simon Sinek's great book called Start With Why and it has helped me to better express what it is that we do for our clients, and most importantly, why we do it. WHY We strongly believe that online retailers of all sizes should have the...

read more

Does My Ecommerce Website Need Business Intelligence?

In this blog post, we're going to examine an important concept - that of business intelligence. And I can immediately illustrate to you just how important business intelligence can be. Right now you probably have pages on your website that are ten times more effective...

read more

What is the Website Traffic and Conversions Report Used For?

Another aspect of the Google Analytics package that you need to be aware of is the Website Traffic and Conversions Report. This is one of the phalanx of reports that the Google Analytics software delivers, and getting the most out of your eCommerce store means paying...

read more

One Minute Analytics on YouTube – My First Series

This blog post will present a series one of 1 Minute Analytics videos on YouTube. The videos provides you with a helpful introduction to some of the key issues in eCommerce marketing and Google Analytics. So without further ado... #1 - What does Google Analytics do?...

read more

One Minute Analytics on Facebook – My First Series

This blog post introduces you to a series one of 1 Minute Analytics that are based on Facebook. I wanted to take the time to go through some of the fundamental aspects of eCommerce marketing. So I hope you find these six short videos to be useful. #1 - What does...

read more

When 100 Visitors are Required to Make One Sale Online

In this blog post, we will look at some of the mathematics and statistics around online selling, and discover how tricky and testing this area of business can be. The fact is that online retail is extremely competitive. I'm sure that is something of which all business...

read more

5 Ways to Make Google Analytics SIMPLE (But Effective)

There is no doubt that Google Analytics can be an intimidating program to get to grips with. This is certainly a huge software package with a vast array of different options. Thus, the key to success in Google Analytics is in making things as straightforward as...

read more

52 Quick Ideas for Testing Website and Marketing Conversions

In the previous blog post, What is YOUR #1 Conversion Optimization Opportunity?, we looked at working out what your biggest constraint might be. Once you've worked this then you can begin to address your conversion rate. So here are some broad ideas that you can apply...

read more

How to Find the Marketing Source of your Website Customers

One of the questions that I am most frequently asked is "where are my customers coming from?". This is pretty key information, right?! Now if you're like the majority of Google Analytics users then you would try to find out this information by opening up Google...

read more

Does GDPR affect Australian small businesses?

This article is not intended to provide or replace legal advice. Please seek your own independent legal advisor if you need or want to achieve compliance to GDPR. What is GDPR? The GDPR (General Data Protection Regulation) is a new privacy law originating from Europe....

read more

How to find the marketing source of your website customers

Summary: This article gives an overview of my process for comparing different segments of visitors. I do this to identify which factors, such as marketing source, are leading to website visitors meeting the business objectives. This process also tells you which...

read more

Use Google Analytics to track your cart abandonment

Summary: Learn about how Fran, the owner of a children's clothing store, was able to track her website's shopping cart abandonment rate using Google Analytics. You'll learn how to calculate your abandonment rate and what you can do about it if it is too high. This...

read more

Use Google Analytics to find your best Pinterest pins

This is a step-by-step Google Analytics tutorial that you can use to find the Pinterest pins that are driving traffic to your website. Follow along with me and soon you'll know which pins are driving all your traffic and who is pinning them. Instructions Step 1: Open...

read more

What does Google Analytics Do?

Summary: In this article you will learn what Google Analytics is and what kind of information it stores. This is an overview for marketers who are using Google Analytics for the first time and want to learn a little before they get started. This article is also useful...

read more
shares