Latest Articles

Learn how to quantify your website and

digital marketing results so that you can

benefit from more revenue and less expense.

How to find the marketing source of your website customers

Summary: This article gives an overview of my process for comparing different segments of visitors. I do this to identify which factors, such as marketing source, are leading to website visitors meeting the business objectives. This process also tells you which...

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Use Google Analytics to track your cart abandonment

Summary: Learn about how Fran, the owner of a children's clothing store, was able to track her website's shopping cart abandonment rate using Google Analytics. You'll learn how to calculate your abandonment rate and what you can do about it if it is too high. This...

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Use Google Analytics to find your best Pinterest pins

This is a step-by-step Google Analytics tutorial that you can use to find the Pinterest pins that are driving traffic to your website. Follow along with me and soon you'll know which pins are driving all your traffic and who is pinning them. Instructions Step 1: Open...

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What does Google Analytics Do?

Summary: In this article you will learn what Google Analytics is and what kind of information it stores. This is an overview for marketers who are using Google Analytics for the first time and want to learn a little before they get started. This article is also useful...

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