ABOUT PETRA

 
I was working in cybersecurity defence research when it suddenly occured to me that what I was doing was applicable to small businesses.

I was collecting data and automating the processing and visualisation of that data so that other people could make strategic decisions. When I imagined applying what I was doing to the steady stream of Facebook, Adwords, SEO and other marketing data for normal businesses I almost shouted “Eureka!”. I was that excited.

 

What do I do now?

 
These days I design, implement and visualise marketing data to give businesses the edge.

My areas of expertise include:

  • Capturing conversion data, even when it is highly customised for your website
  • Identifying where and why visitors are leaving your website
  • Identifying the content, advertisments, and personal characteristics of visitors that is leading to the most engagement with your marketing
  • Identifying how visitors engage with your website and what they typically do before purchasing or becoming a lead
  • Visualising all this data so that it is easy to read and make strategic decisions.

My tools of the trade typically include:
 

  • Google Analytics
  • Google Tag Manager
  • Google Adwords
  • Google Data Studio, and
  • Google Optimize

If I’m not busy working on an analytics or marketing project you’ll find me nose deep in a book.

 

Would you like to work with me?

 

I would love to hear from you. You can contact me through my contact form here, call me (within Australian timezones) or send me an email.

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