ABOUT PETRA

I’ve always been passionate about information. I didn’t realize it at the time, but I started out as young as 12 years old, developing my own Geocities website and then writing code for an online text-based game when I was 15.

I love business, and so when I was at university I started a part-time business in non-fiction book publishing. I didn’t know an author at the time so I wrote the first book myself. I sold my book in bookshops throughout Australia and internationally with publicity in various magazines.

I have natural talent for programming and data analysis and so my career moved into this area. Since then I have worked in corporate environments in sectors such as Defence, Foreign Exchange, Logistics and Tertiary Education.

What do I do now?

These days I consult and educate online and in person on topics relating to collecting, interpreting and using data to make great decisions about digital marketing.

My digital marketing areas of expertise include:

  • Google Analytics
  • Google Tag Manager
  • Google Adwords
  • Google Data Studio, and
  • Google Optimize

If I’m not busy working on an analytics or marketing project you’ll find me nose deep in a book.

Would you like to work with me?

I would love to hear from you. You can contact me through my contact form here, call me (within Australian timezones) or send me an email.

Alternatively visit one of my other websites: